Unaware

No awareness of the gospel or of Christianity

"Who is God? Where does he live? Why can't we see him? From where we came, and where do we have to go?"

All people are born Unaware, but those who are in Unaware as adults were likely brought up with a non-Christian worldview (e.g., Hindu, Sikh, and Buddhist) and may have never heard the terms “Jesus” or “Christianity.” They may have never met a Christian. If they have spiritual questions, the questions are not based on a Christian understanding. “What animal was I in a previous life?” or “Why do we worship dead saints?” are the kinds of questions they might ask.

What people in Unaware say

“It [Christianity] might be another religion that worships a common wise man or saint with their own religious text.”

“What is Jesus?”

“Everything in the universe is God…”

“‘Christian’ might be a belief system, like Sikh. They also might have a God or many Gods to worship.”

“I’d say the universe has some energy that sustains us. I call that energy, GOD.”

“I had never had an identity within religion, I try not to think about it too much as it makes me sad knowing there is no known end. it makes me even more scared to ask and checkout what is really out there. This feeling is quite bad… Can you please explain why this is important to you? I am interested! :)”

At-a-glance

Have never knowingly met a Christian
Have not heard of Christianity
May follow another religion/worldview
May be open to Christianity but have no context

Insights & attributes

Little Online Presence

It was challenging to find truly Unaware people. Hypothesis: this stage may not be highly represented in online spaces.

Unfamiliarity

Christian terms are foreign and questions about religion will not come from any familiarity with a Christian worldview or belief system.

Involved elsewhere

May identify as Sikh, Hindu, or Buddhist. May or may not "practice" as religious.

Where and why people move

No Exposure

Exposure to Jesus and Christianity never happens so they stay in this stage.

Negative Exposure

First exposure to Christianity does not put it in a positive light. Likely movement to Uninterested if this happens, which could eventually lead to a movement to Hostile.

Unintentional Movement

Most Unaware people have an initial, unintentional move to Uninterested, Open, or Professing early in life.

Meaningful Understanding

People in Unaware need to learn something meaningful or positive about Jesus or Christianity to move in a growth direction.

Experiments, Tactics & Studies

Solutions and resources that have been created or used to better understand or reach this audience.
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